GT Notify Cloud SMS
Frequently asked questions.
The original guidance published on the old Cloud SMS website.
1 – How to write a good SMS marketing message?+
If your message has the following three factors, your SMS marketing message will achieve better results compared with other kinds of messages:
- Strong offer: an attractive offer is the most important factor in a successful message campaign.
- Time limit: a time limit urges people to take action rather than delay. For example, “Offer expires on 31 July” or “Offer valid for three days.”
- Call to action: tell the recipient what to do next, such as calling a phone number or visiting a website.
2 – What’s appropriate to promote in my SMS marketing?+
The best topics to promote with SMS messages include:
- Promotions, giveaways, discounts and special sales.
- Surveys asking prospects or customers what they think.
- Customer service follow-ups, appointment times and feedback requests.
- Transactional messages such as receipts and reminders.
- Event invitations sent as a short message.
3 – What time of day should I send messages via SMS?+
Set your SMS marketing campaigns to send only during business hours on business days. This channel is still personal. Even when subscribers have explicitly opted in, be respectful of their time and attention.
4 – How often should I send my SMS marketing campaigns?+
Frequency should be no more than two to three times a month, especially while building your list and nurturing trust. Do not send the same message repeatedly. If it is the same offer, say it in a different way.
5 – How many words should I include in my copy?+
Not many. Network providers limit SMS marketing messages to 160 characters, so get to the point while encouraging the subscriber to take action. Learning to write concisely and persuasively is important for SMS marketing.
6 – What tone should I strike in my messages?+
SMS is a casual communication channel, so a more casual tone is appropriate. A tone that is too professional can sound cold, but avoid being overly casual. Do not use abbreviations or slang unless they are already part of your established branding.
7 – How do I get people to sign up for my SMS marketing?+
Ask existing subscribers to opt in and record how and when consent was received. Website forms can also include an option for SMS marketing. Make sure it is completely clear what people are choosing to receive.
8 – How do I integrate my SMS campaigns with my other channels for message consistency?+
SMS can strengthen a lifecycle marketing strategy when combined with channels such as websites and email marketing. Integrate SMS messaging through marketing automation campaigns so that an action—or lack of action—can trigger a personalised SMS message.
API document
Download the original SMS API guide.
The PDF published by the old website is preserved at its original content path.
Download SMS API GuideStill have a question?